articleJournal of Retailing and Consumer ServicesJan 25, 2019Closed access

Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions

KSKarina SokolovaHKHajer Kéfi

Paris School of Business

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

1,442
total citations
FWCI
240.78
Percentile
100%
References
112
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Influencer marketing
  • Homophily
  • Credibility
  • Attractiveness
  • Beauty
  • Physical attractiveness
  • Advertising
  • Persuasion
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