Adoption Intention of Fintech Services for Bank Users: An Empirical Examination with an Extended Technology Acceptance Model
Hefei University of Technology · Anhui University of Finance and Economics · +1 more institution
Abstract
Along with the development of Fintech, many scholars have studied how information technology is applied to financial services with a focus on extended methods for application. Few scholars have studied the influence mechanism behind the adoption of Fintech services. This paper proposes an improved technology acceptance model (TAM) that incorporates user innovativeness, government support, brand image, and perceived risk as determinants of trust to investigate how users adopt Fintech services. We designed a questionnaire, sent it to active customers of the Hefei Science and Technology Rural Commercial Bank, and obtained 387 eligible responses. We analyzed the data with a structural equation model (SEM) to test…
Citation impact
- FWCI
- 90.45
- Percentile
- 100%
- References
- 97
Authors
5- HZHU Zhong-qing
Hefei University of Technology
- SDShuai DingCorresponding
Hefei University of Technology
- SLShizheng LiCorresponding
Hefei University of Technology, Anhui University of Finance and Economics
- LCLuting Chen
Shanghai University of International Business and Economics
- SYShanlin Yang
Hefei University of Technology
Topics & keywords
- Technology acceptance model
- Structural equation modeling
- Financial services
- Business
- Usability
- Government (linguistics)
- FinTech
- Affect (linguistics)