Strategic Language Choices in Tourism Promotion: ADiscourse Analysis of Instagram Captions by the LodgeMaribaya.NPM:217010021

This research, entitled “Strategic Language Choices in Tourism Promotion: A Discourse Analysis of Instagram Captions by the Lodge Maribaya” explores how language is strategically used in digital tourism promotion, focusing on Instagram captions as persuasive media. This research was chosen because language in promotional captions plays an important role in shaping perceptions of destinations, yet previous research often emphasizes visuals rather than verbal strategies. The research aims to answer questions such as: (1) how strategic language choices in captions are realized through ideational, interpersonal, and textual metafunctions, and (2) how those strategies influence readers’ perceptions of the Lodge…