articleJournal of Retailing and Consumer ServicesMar 26, 2019GREEN OA

Measuring social media influencer index- insights from facebook, Twitter and Instagram

AAAnuja AroraSBShivam BansalCKChandrashekhar KandpalRAReema AswaniYKYogesh K. Dwivedi

Jaypee Institute of Information Technology · Indian Institute of Technology Delhi · +1 more institution

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Abstract

No abstract available for this paper.

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586
total citations
FWCI
152.49
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100%
References
128
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Authors

5

Topics & keywords

Topics
Keywords
  • Social media
  • Outreach
  • Influencer marketing
  • Index (typography)
  • Lasso (programming language)
  • Key (lock)
  • Support vector machine
  • Ordinary least squares
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