articleJournal of Retailing and Consumer ServicesMar 20, 2019BRONZE OA

Augmented reality marketing: How mobile AR-apps can improve brands through inspiration

PAPhilipp A. RauschnabelRFReto FelixCHChris Hinsch

Universität der Bundeswehr München · The University of Texas Rio Grande Valley · +1 more institution

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699
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146.07
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100%
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78
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3

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Topics
Keywords
  • Augmented reality
  • Perception
  • Marketing
  • Mobile marketing
  • Business
  • Advertising
  • Mobile apps
  • Quality (philosophy)
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