articleInternational Journal of Information ManagementMar 6, 2019Closed access

Understanding impulse buying in mobile commerce: An investigation into hedonic and utilitarian browsing

XZXiabing ZhengJMJinqi MenFYFeng YangXGXiuyuan Gong

University of Science and Technology of China · Nanjing Normal University

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Abstract

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Citation impact

472
total citations
FWCI
51.93
Percentile
100%
References
103
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Authors

4

Topics & keywords

Topics
Keywords
  • Impulse (physics)
  • Advertising
  • Mobile commerce
  • Psychology
  • Appeal
  • E-commerce
  • Business
  • Marketing
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