Managing Across Borders: The Transnational Solution

Widely acclaimed for its perceptive insights into the management of companies operating in an international environment, Managing Across Borders has established itself as a landmark book. Bartlett and Ghoshal describe the emergence of a revolutionary corporate form - the transnational - and reveal how the nature of the global competitive game has fundamentally changed.Highly readable! Valuable lessons for companies in a wide range of industries and sizes-indeed, almost any organization operating several different businesses across borders. - Financial Times. A fascinating book! The conclusions certainly break away from the perceived wisdom about the factors needed for success in global markets. - Management…