articleCalifornia Management ReviewApr 9, 2019Closed access

Are You Ready for Gen Z in the Workplace?

University of California, Berkeley

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Abstract

Gen Z (1997-2013) is just now entering the labor market and employers need to be prepared for their arrival. While Gen Z shares many traits with the Millennial Generation, they also bring in new patterns of behavior. Managers today not only have to understand how to best manage youthful, inexperienced employees, but also the unique characteristics of the generation shaped by their experiences. Every generation has its doubts about the younger generation’s culture and technologies. Understanding their behavior and the distinct needs that they have in the workplace will lead to better integration of the new employees and mutual success.

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Topics & keywords

Keywords
  • Generation y
  • Marketing
  • Business
  • Generation x
  • Public relations
  • Labour economics
  • Economics
  • Political science
UN Sustainable Development Goals
  • Decent work and economic growth
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