articleIndustrial Marketing ManagementApr 26, 2019HYBRID OA

Servitization: A contemporary thematic review of four major research streams

CRChris RaddatsCKChristian KowalkowskiOBOrnella BenedettiniJBJamie BurtonHGHeiko Gebauer

University of Liverpool · Linköping University · +3 more institutions

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Abstract

Servitization describes the addition of services to manufacturers' core product offerings to create additional customer value. This study aims to identify the key themes and research priorities in this body of literature over thirteen years from 2005 and 2017, based on four major research streams (general management, marketing, operations, and service management). Prior multi-theme literature reviews have focused on operations journals, overlooking important work in other streams, particularly marketing. Informed by a systematic literature review of 219 papers, the study identifies five main themes: service offerings; strategy and structure; motivations and performance; resources and capabilities; service…

Citation impact

463
total citations
FWCI
56.70
Percentile
100%
References
176
Citations per year

Authors

5

Topics & keywords

Topics
Keywords
  • Service (business)
  • Relevance (law)
  • Theme (computing)
  • Perspective (graphical)
  • Business
  • Warrant
  • Marketing
  • Service delivery framework
UN Sustainable Development Goals
  • Industry, innovation and infrastructure
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