bookJan 1, 2007Closed access

Strategic Brand Management

KLKevin Lane Keller

Abstract

No abstract available for this paper.

Citation impact

1,716

total citations

FWCI: 100.74
Percentile: 100%
References: 0

Citations per year

Authors

1

KL
Kevin Lane KellerCorresponding

Topics & keywords

Topics

Digital Innovation in Industries72%

Keywords

Business
Brand management
Process management
Business administration
Marketing

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