Detecting Common Method Bias

Lack of careful consideration of common method effects in empirical research can lead to several negative consequences for the interpretation of research outcomes, such as biased estimates of the validity and reliability of the measures employed as well as bias in the estimates of the relationships between constructs of interest, which in turn can affect hypothesis testing. Taken together, these make it very difficult to make any interpretations of the results when those are affected by substantive common method effects. In the literature, there are several preventive, detective, and corrective techniques that can be employed to assuage concerns about the possibility of common method effects underlying…