articleJournal of Business ResearchMay 7, 2019Closed access

Examining the impact of luxury brand's social media marketing on customer engagement: Using big data analytics and natural language processing

LXLiu XiaHSHyunju ShinACAlvin C. Burns

Rowan University · Georgia Southern University · +1 more institution

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

473
total citations
FWCI
95.78
Percentile
100%
References
87
Citations per year

Authors

3

Topics & keywords

Topics
Keywords
  • Customer engagement
  • Brand engagement
  • Social media
  • Entertainment
  • Personalization
  • Business
  • Advertising
  • Marketing
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