articleMarketing ScienceJan 1, 2019GREEN OA

Identifying Customer Needs from User-Generated Content

ATArtem TimoshenkoJRJohn R. Hauser

Massachusetts Institute of Technology

Indexed incrossref

Abstract

We evaluate user-generated content as a source of customer needs and propose and test a machine-learning approach for identifying customer needs more efficiently.

Citation impact

497
total citations
FWCI
51.43
Percentile
100%
References
44
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Customer needs
  • Business
  • Marketing
  • Computer science
  • User-generated content
  • Advertising
  • Customer retention
  • World Wide Web
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