Factors Determining the Behavioral Intention to Use Mobile Learning: An Application and Extension of the UTAUT Model

This study developed and empirically tested a model to predict the factors affecting students' behavioral intentions toward using mobile learning (m-learning). This study explored the behavioral intention to use m-learning from the perspective of consumers by applying the extended unified theory of acceptance and use of technology (UTAUT) model with the addition of perceived enjoyment, mobile self-efficacy, satisfaction, trust, and perceived risk moderators. A cross-sectional study was conducted by employing a research model based on multiple technology acceptance theories. Data were derived from an online survey with 1,562 respondents and analyzed using structural equation modeling. Partial least squares…

• MO
  Ministry of Science and Technology, Taiwan

  Awards: MOST 107, MOST 107-