articleComputers in Human BehaviorJul 24, 2019Closed access

Shopping in the digital world: Examining customer engagement through augmented reality mobile applications

GMGraeme McLeanAWAlan Wilson

University of Strathclyde

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

618
total citations
FWCI
79.81
Percentile
100%
References
109
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Augmented reality
  • Customer engagement
  • Interactivity
  • Novelty
  • Brand engagement
  • Customer experience
  • Technology acceptance model
  • Perception
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