articleInternational Journal of Information ManagementJul 24, 2019Closed access

The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention

DJDavid Jiménez CastilloRSRaquel Sánchez‐Fernández

University of Almería

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

512
total citations
FWCI
103.80
Percentile
100%
References
135
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Influencer marketing
  • Brand engagement
  • Affect (linguistics)
  • Advertising
  • Value (mathematics)
  • Perception
  • Social media
  • Psychology
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