articleJournal of the Academy of Marketing ScienceAug 5, 2019HYBRID OA

Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usage

Aston University · Xi’an Jiaotong-Liverpool University

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Abstract

The technology readiness (TR) index aims to better understand people’s propensity to embrace and use cutting-edge technologies. The initial TR construct considers four dimensions—innovativeness, optimism, insecurity, and discomfort—that collectively explain technology usage. The present meta-analysis advances understanding of TR by reexamining its dimensionality, and investigating mediating mechanisms and moderating influences in the TR–technology usage relationship. Using data from 193 independent samples extracted from 163 articles reported by 69,263 individuals, we find that TR is best conceptualized as a two-dimensional construct differentiating between motivators (innovativeness, optimism) and inhibitors…

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553
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57.64
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100%
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Authors

2

Topics & keywords

Keywords
  • Construct (python library)
  • Meta-analysis
  • Knowledge management
  • Psychology
  • Business
  • Marketing
  • Computer science
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