articleElectronic Commerce Research and ApplicationsAug 13, 2019Closed access

How live streaming influences purchase intentions in social commerce: An IT affordance perspective

YSYuan SunXSXiang ShaoXLXiaotong LiYGYue GuoKNKun Nie

Zhejiang Gongshang University · University of Alabama in Huntsville · +1 more institution

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948
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126.81
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100%
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Topics & keywords

Topics
Keywords
  • Affordance
  • Live streaming
  • Perspective (graphical)
  • Social commerce
  • Social media
  • Visibility
  • Microblogging
  • Business
UN Sustainable Development Goals
  • Decent work and economic growth
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