articleJournal of Retailing and Consumer ServicesAug 30, 2019Closed access

The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement

HJHyun Jung ParkLLLin Li

Chungbuk National University

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

654
total citations
FWCI
88.29
Percentile
100%
References
45
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Attractiveness
  • Advertising
  • Trustworthiness
  • The Internet
  • Product (mathematics)
  • Context (archaeology)
  • Psychology
  • User-generated content
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