How to capitalize on a priori contrasts in linear (mixed) models

Factorial experiments in research on memory, language, and in other areas are often analyzed using analysis of variance (ANOVA). However, for effects with more than one numerator degrees of freedom, e.g., for experimental factors with more than two levels, the ANOVA omnibus F-test is not informative about the source of a main effect or interaction. Because researchers typically have specific hypotheses about which condition means differ from each other, a priori contrasts (i.e., comparisons planned before the sample means are known) between specific conditions or combinations of conditions are the appropriate way to represent such hypotheses in the statistical model. Many researchers have pointed out that…