articleJournal of Business ResearchNov 26, 2019Closed access

Assessing the impact of big data on firm innovation performance: Big data is not always better data

MGMaryam GhasemaghaeiGCGoran Calic

McMaster University

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495
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FWCI
40.02
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100%
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133
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2

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Topics
Keywords
  • Big data
  • Business
  • Data science
  • Marketing
  • Industrial organization
  • Knowledge management
  • Computer science
  • Data mining
UN Sustainable Development Goals
  • Industry, innovation and infrastructure
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