Politics 2.0: New Forms of Digital Political Marketing and Political Communication

From year to year, from country to country, political marketing seems to take a greater and greater part in political communication, implying astronger and stronger professionalization of modern political communication which politicians need to master. But the surge of digital media, able to reach so many so quickly, and to allow down to top communication (the form), and increase the depoliticization and personalization of politics (the content) are working closely to change the politic all and scape which even questions the basis of the democratic process. Through digital media are quite helpful for political campaigns, politicians should also realize that they now constitute a permanent menace, through their…