articleJournal of Retailing and Consumer ServicesDec 27, 2019Closed access

YouTube vloggers’ popularity and influence: The roles of homophily, emotional attachment, and expertise

RLRiadh LadhariEMElodie MassaHSHamida Skandrani

Université Laval · Manouba University

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

518
total citations
FWCI
74.37
Percentile
100%
References
84
Citations per year

Authors

3

Topics & keywords

Topics
Keywords
  • Popularity
  • Homophily
  • Advertising
  • Context (archaeology)
  • Psychology
  • Product (mathematics)
  • Social psychology
  • Credibility
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