articleJournal of Business EthicsFeb 28, 2020Closed access

Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions

SSSzerena SzaboJWJane Webster

Queen's University

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Abstract

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716
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FWCI
45.90
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100%
References
102
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2

Topics & keywords

Topics
Keywords
  • Greenwashing
  • Business ethics
  • Quality of Life Research
  • Perception
  • Marketing
  • Product (mathematics)
  • Business
  • Green marketing
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