articleInternational Journal of Information ManagementMar 19, 2020Closed access

Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India

SCSheshadri ChatterjeeAKArpan Kumar Kar

Indian Institute of Technology Delhi

Indexed incrossref

Abstract

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Citation impact

482
total citations
FWCI
110.50
Percentile
100%
References
145
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Business
  • Social media
  • Marketing
  • Small and medium-sized enterprises
  • Creativity
  • Structural equation modeling
  • Context (archaeology)
  • Knowledge management
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