articleBusiness HorizonsMar 28, 2020Closed access

More than meets the eye: The functional components underlying influencer marketing

CCColin CampbellJRJustine Rapp Farrell

Swinburne University of Technology

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

864
total citations
FWCI
131.80
Percentile
100%
References
44
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Influencer marketing
  • Leverage (statistics)
  • Business
  • Marketing
  • Social media
  • Advertising
  • Product (mathematics)
  • Relationship marketing
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