Achieving Rigor in Qualitative Analysis: The Role of Active Categorization in Theory Building

Scholars have long debated how rigor can be achieved in qualitative analysis. To answer this question, we need to better understand how theory is generated from data. Qualitative analysis is, at its core, a categorization process. Nevertheless, despite a surge of interest in categorization within the social sciences, insights from categorization theory have not yet been applied to our understanding of qualitative analysis. Drawing from categorization theory, we argue that the movement from data to theory is an active process in which researchers choose between multiple moves that help them to make sense of their data. In addition, we develop a framework of the main moves that people use when they categorize…