articleJournal of Retailing and Consumer ServicesApr 30, 2020GREEN OA

Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs

CKChung‐Wha KiLCLeslie CuevasSMSze Man ChongHLHeejin Lim

Hong Kong Polytechnic University · University of Tennessee at Knoxville

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

626
total citations
FWCI
106.47
Percentile
100%
References
95
Citations per year

Authors

4

Topics & keywords

Topics
Keywords
  • Influencer marketing
  • Casual
  • Persona
  • Marketing
  • Advertising
  • Empirical research
  • Mechanism (biology)
  • Business
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