articleInternational Journal of Research in MarketingJun 16, 2020GREEN OA

Virtual and augmented reality: Advancing research in consumer marketing

MWMichel WedelEBEnrique BignéJZJie Zhang

University of Maryland, College Park · Universitat de València

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

502
total citations
FWCI
34.36
Percentile
100%
References
160
Citations per year

Authors

3

Topics & keywords

Topics
Keywords
  • Augmented reality
  • Variety (cybernetics)
  • Extant taxon
  • Virtual reality
  • Marketing research
  • Marketing
  • Marketing science
  • Conceptual framework
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