Impact of COVID-19 pandemic on micro, small, and medium-sized Enterprises operating in Pakistan
Indexed incrossrefdoaj
Abstract
The outbreak of coronavirus disease (COVID-19) has severely affected the global and Pakistani economy. Major victims of the COVID-19 outbreak are micro, small, and medium-sized enterprises (MSMEs). This article aims to assess the impact of COVID-19 outbreak on these businesses and provide policy recommendations to help MSMEs in reducing business losses and survive through the crisis. We adopted an exploratory methodology with comprehensively reviewing the available literature, including policy documents, research papers, and reports in the relevant field. Further, to add empirical evidence, we collected data from 184 Pakistani MSMEs by administering an online questionnaire. The data were analyzed through…
Citation impact
747
total citations
- FWCI
- 187.25
- Percentile
- 100%
- References
- 43
Citations per year
Authors
3Topics & keywords
Topics
Keywords
- Outbreak
- Business
- Coronavirus disease 2019 (COVID-19)
- Pandemic
- Small and medium-sized enterprises
- Profit (economics)
- Exploratory research
- Marketing
No related works found for this paper.