articleInternational Journal of Research in MarketingAug 21, 2020Closed access

Machine learning and AI in marketing – Connecting computing power to human insights

LMLiye MaBSBaohong Sun

University of Maryland, College Park

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

549
total citations
FWCI
78.27
Percentile
100%
References
141
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Computer science
  • Machine learning
  • Artificial intelligence
  • Interpretability
  • Data science
  • Leverage (statistics)
  • Marketing research
  • Knowledge management
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