articleInternational Journal of Information ManagementOct 21, 2020Closed access

The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms

KKKai KangJLJinxuan LuLGLingyun GuoLWLi Wen-Lu

Hebei University of Technology

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Abstract

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Citation impact

613
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FWCI
100.94
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100%
References
141
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Authors

4

Topics & keywords

Topics
Keywords
  • Interactivity
  • Popularity
  • Computer science
  • Customer engagement
  • Empirical research
  • Transactional leadership
  • Knowledge management
  • Multimedia
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