articleJournal of Retailing and Consumer ServicesOct 23, 2020Closed access

‘Instagram made Me buy it’: Generation Z impulse purchases in fashion industry

EDElmira DjafarovaTBTamar Bowes

Northumbria University

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

570
total citations
FWCI
45.72
Percentile
100%
References
86
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Purchasing
  • Stimulus (psychology)
  • Impulse (physics)
  • Advertising
  • Psychology
  • Marketing
  • Business
  • Cognitive psychology
UN Sustainable Development Goals
  • Gender equality
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