The Strength of Strong Ties : The Importance of Philos in Organizations

In 1973, Mark Granovetter proposed that weak ties are often more important than strong ties in understanding certain network-based phenomena. His argument rests on the assumption that strong ties tend to bond similar people to each other and these similar people tend to cluster together such that they are all mutually connected. The information obtained through such a network tie is more likely to be redundant, and the network is therefore not a channel for innovation. By contrast, a weak tie more often constitutes a “local bridge” to parts of the social system that are otherwise disconnected, and therefore a weak tie is likely to provide new information from disparate parts of the system. Thus, this theory…