The new society of organizations

Managers in every organization from the largest publicly owned company to the smallest not-for-profit face the same unsettling imperative: to build change into their organization's very structure. On the one hand, this means being prepared to abandon everything that the organization does. On the other, it means constantly creating the new. Unless this process of abandonment and creation goes on without ceasing, the organization will very soon find itself obsolescent--losing performance and with it the ability to attract and hold the people on whom its performance depends. What drives this imperative is the nature of the organization itself. Every organization exists to put knowledge to work, but knowledge…