The product market and the market for “ideas”: commercialization strategies for technology entrepreneurs
University of Melbourne · Northwestern University
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Abstract
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Citation impact
1,164
total citations
- FWCI
- 36.31
- Percentile
- 100%
- References
- 80
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Authors
2Topics & keywords
Topics
Keywords
- Commercialization
- Value proposition
- Industrial organization
- Business
- Value (mathematics)
- Complementary assets
- Product (mathematics)
- Marketing
UN Sustainable Development Goals
- Decent work and economic growth
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