articleInternational Journal of Research in MarketingSep 16, 2009Closed access

An empirical comparison of the efficacy of covariance-based and variance-based SEM

WRWerner ReinartzMHMichael HaenleinJHJörg Henseler

INSEAD · University of Cologne · +4 more institutions

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Topics & keywords

Topics
Keywords
  • Econometrics
  • Covariance
  • Variance (accounting)
  • Monte Carlo method
  • Computer science
  • Consistency (knowledge bases)
  • Scale (ratio)
  • Partial least squares regression
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