articleBusiness HorizonsJan 27, 2011Closed access

The uninvited brand

SFSusan FournierJAJill Avery

Boston University · Simmons University

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

665
total citations
FWCI
136.15
Percentile
100%
References
15
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Panacea (medicine)
  • Social media
  • Business
  • Brand community
  • Brand management
  • Advertising
  • Brand equity
  • Brand awareness
UN Sustainable Development Goals
  • Peace, Justice and strong institutions
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