articleAnnals of Tourism ResearchMar 14, 2007Closed access

Customer-based brand equity for a destination

MKMaja KonečnikWCWilliam C. Gartner

University of Ljubljana · University of Minnesota

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

792
total citations
FWCI
52.42
Percentile
100%
References
79
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Brand equity
  • Valuation (finance)
  • Tourism
  • Loyalty
  • Equity (law)
  • Humanities
  • Advertising
  • Welfare economics
No related works found for this paper.