articleJan 1, 2026Closed access

Three-Way Multivariate Conjoint Analysis

WSWayne S. DeSarboJDJ. Douglas CarrollDRDonald R. LehmannJOJohn O’Shaughnessy

Pennsylvania State University · Rutgers, The State University of New Jersey · +1 more institution

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Abstract

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6
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94%
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11
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4

Topics & keywords

Topics
Keywords
  • Conjoint analysis
  • Multivariate statistics
  • Multivariate analysis
  • Econometrics
  • Business
  • Computer science
  • Mathematics
  • Statistics
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