Sequential hypothesis testing with Bayes factors: Efficiently testing mean differences.

(SBFs), Bayes factors are computed until an a priori defined level of evidence is reached. This allows flexible sampling plans and is not dependent upon correct effect size guesses in an a priori power analysis. We investigated the long-term rate of misleading evidence, the average expected sample sizes, and the biasedness of effect size estimates when an SBF design is applied to a test of mean differences between 2 groups. Compared with optimal NHST, the SBF design typically needs 50% to 70% smaller samples to reach a conclusion about the presence of an effect, while having the same or lower long-term rate of wrong inference. (PsycINFO Database Record