Meta-Analysis of the Unified Theory of Acceptance and Use of Technology (UTAUT): Challenging its Validity and Charting A Research Agenda in the Red Ocean
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There are both formal and informal cries that UTAUT and by association the stream of
\nresearch on technology adoption has reached its limit, with little or no opportunities for new
\nknowledge creation. Such a conclusion is ironic because the theory has not been sufficiently
\nand suitably replicated. It is possible that the misspecifications in the various replications,
\napplications, and extensions led to the incorrect conclusion that UTAUT was more robust
\nthan it really was and opportunities for future work were limited. Although work on UTAUT
\nhas included important variables, predictors and moderators, absent a faithful use of the
\noriginal specification, it is impossible…