Physicians as Persuaders: Evidence from Hospitals in China

ABSTRACT I estimate a Bayesian persuasion model to examine how financial incentives and asymmetric information shape physician–patient interactions. This approach offers new insights into the role of insurance. First, the model predicts that patients' coinsurance moderates physicians' responsiveness to increases in service fees. This prediction is supported by a difference‐in‐differences analysis using Chinese health insurance claims data with random variation in physicians' reimbursement and patients' coinsurance rates. Second, the model implies that lower coinsurance rates reduce both patient price elasticity and skepticism, increasing the likelihood of physicians misdirecting patients toward unnecessary…