Building Successful Online Communities: Evidence-Based Social Design

Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster--not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities. The social sciences can tell us much about how to make online communities thrive, offering theories of individual motivation and human behavior that, properly interpreted, can inform particular design choices for online communities. The authors draw on the literature in…