The role of utilitarian and hedonic aspects in the continuance intention to use social mobile apps

The purpose of this research is to understand the main factors that determine users’ continuance intention to use social mobile Apps, considering two utilitarian (i.e., perceived usefulness, perceived ease of use) variables and a hedonic (i.e., perceived enjoyment) variable. As social mobile Apps may be utilitarian or hedonic, we aim to evaluate possible differences in the significance of the aforementioned antecedent factors in utilitarian Apps (i.e., TripAdvisor) and hedonic Apps (i.e., Instagram). The data were collected from an international sample of users; the Partial Least Squares method was applied to analyze the research model, using SMARTPLS 3.0. To analyze the moderating effects, a multi-group PLS…

• MD
  Ministerio de Economía y Competitividad

  Award: PID2019-105468RB-I00
• GD
  Gobierno de Aragón

  Awards: PID2019-105468RB-I00, 2017-2021 BOA IIU/2023/2017, IIU/2023/2017
• ES
  European Social Fund

  Awards: PID2019, IIU/2023/2017, PID2019-105468RB-I00