articleJournal of the Academy of Marketing ScienceJan 8, 2022Closed access

Online influencer marketing

FFFine F. LeungFFFlora F. GuRWRobert W. Palmatier

Hong Kong Polytechnic University · University of Washington · +1 more institution

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

497
total citations
FWCI
176.32
Percentile
100%
References
84
Citations per year

Authors

3

Topics & keywords

Topics
Keywords
  • Scope (computer science)
  • Influencer marketing
  • Social media
  • Set (abstract data type)
  • Key (lock)
  • Marketing
  • Business
  • Sociology
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