articleJournal of Retailing and Consumer ServicesJan 5, 2022Closed access

Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention

YBYi BuJPJoy ParkinsonPTPark Thaichon

Griffith University

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

243
total citations
FWCI
83.22
Percentile
100%
References
79
Citations per year

Authors

3

Topics & keywords

Topics
Keywords
  • Homophily
  • Influencer marketing
  • Value (mathematics)
  • Marketing
  • Social media
  • Business
  • Advertising
  • Relationship marketing
No related works found for this paper.