articleJournal of Business ResearchFeb 1, 2022Closed access

What is augmented reality marketing? Its definition, complexity, and future

PAPhilipp A. RauschnabelBJBarry J. BabinMCM. Claudia tom DieckNKNina KreyTJTimothy Jung

Universität der Bundeswehr München · Management Center Innsbruck · +4 more institutions

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Abstract

No abstract available for this paper.

Citation impact

421
total citations
FWCI
55.85
Percentile
100%
References
64
Citations per year

Authors

5

Topics & keywords

Topics
Keywords
  • Augmented reality
  • Digital marketing
  • Marketing
  • Marketing science
  • Context (archaeology)
  • Marketing mix
  • Marketing research
  • Marketing management
UN Sustainable Development Goals
  • Peace, Justice and strong institutions
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