The Hybrid Media System

The diffusion and rapid evolution of new communication technologies has created a pressing need to understand the complex forces reshaping media and politics. Who is emerging as powerful in this new context? Written by a leading scholar in the field, this book provides a new, holistic interpretation of how political communication now works. In The Hybrid Media System Andrew Chadwick reveals how political communication is increasingly shaped by interactions among older and newer media logics. Organizations, groups, and individuals in this system are linked by complex and ever-evolving relationships based on adaptation and interdependence. Chadwick shows how power is exercised by those who create, tap, and steer…