A conceptual framework for determining metaverse adoption in higher institutions of gulf area: An empirical study using hybrid SEM-ANN approach

The metaverse is a kind of imagined world with immersive digital spaces that increase, allowing a more interactive environment in educational settings. The metaverse is an expansion of the synchronous communication that embraces an effective number of users to share different experiences. The study aims to investigate the students' perceptions towards metaverse system for educational purposes in the Gulf area. The conceptual model comprises the adoption properties, namely trialability, observability, compatibility, and complexity, users' satisfaction, personal innovativeness, and Technology Acceptance Model (TAM) constructs. The novelty of the paper lies in its conceptual model that correlates both…